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Airport marketing / Nigel Halpern and Anne Graham.

By: Contributor(s): Publication details: London: Routledge, 2013.Description: xvii, 225 p. illustrationsISBN:
  • 9780415529396 (pbk)
Subject(s): DDC classification:
  • 387.736 068 8  Q3
Online resources:
Contents:
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library 387.736 068 8 Q3 (Browse shelf(Opens below)) Available
Books Books Mahatma Gandhi University Library General Stacks 387.736 068 8 Q31 (Browse shelf(Opens below)) Available 56144
Total holds: 0

Includes bibliographical references and index.

Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.

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