Airport marketing / Nigel Halpern and Anne Graham.
Publication details: London: Routledge, 2013.Description: xvii, 225 p. illustrationsISBN:- 9780415529396 (pbk)
- 387.736 068 8 Q3
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library | 387.736 068 8 Q3 (Browse shelf(Opens below)) | Available | |||
Books | Mahatma Gandhi University Library General Stacks | 387.736 068 8 Q31 (Browse shelf(Opens below)) | Available | 56144 |
Includes bibliographical references and index.
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
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