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Airport marketing / Nigel Halpern and Anne Graham.
Publication details: London: Routledge, 2013.Description: xvii, 225 p. illustrationsISBN:- 9780415529396 (pbk)
- 387.736 068 8 Q3
Contents:
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Mahatma Gandhi University Library | 387.736 068 8 Q3 (Browse shelf(Opens below)) | Available | |||
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Mahatma Gandhi University Library General Stacks | 387.736 068 8 Q31 (Browse shelf(Opens below)) | Available | 56144 |
Total holds: 0
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| 387.706 8 Q5 Air transportation: | 387.71 Q1 Global airlines : | 387.71 Q4. Low cost carriers : | 387.736 068 8 Q31 Airport marketing / | 387.736 068 Q3 Airport systems: | 387.742 Q3 The low cost carrier worldwide / | 388.109 41 Q6 Roadworks: |
Includes bibliographical references and index.
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
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