Marketing in the tourism industry: the promotion of destination regions / ed.by Brian Goodall and Gregory Ashworth.
Publication details: London: Routledge, 1988.Description: 244 p. : illISBN:- 9780415751476
- 910.688 M8
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These articles are a result of an international workshop which was held Sept. 21-24, 1986, at Reading, United Kingdom.
Includes bibliographies and index.
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