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Events as a strategic marketing tool / Dorothé Gerritsen ...[et al.].
Series: CABI tourism textsPublication details: Oxfordshire: CABI, 2014.Description: x, 285 pISBN:- 9781780642611 (pbk.)
- 658.802 Q4
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Mahatma Gandhi University Library General Stacks | 658.802 Q4 (Browse shelf(Opens below)) | Available | 56200 |
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| 658.8 R0 Marketing management: a cultural perspective/ | 658.802 Q11 Marketing communications : | 658.802 Q3 Marketing communications: | 658.802 Q4 Events as a strategic marketing tool / | 658.802 Q5 Marketing communications / | 658.804 Q4 Business-to-business marketing / | 658.810 1 Q0 Strategic marketing : |
Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011.
Includes bibliographical references (pages 269-277) and index.
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