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Essentials of business research : a guide to doing your research project / Jonathan Wilson.

By: Publication details: London: Sage Publications, 2014.Edition: 2nd. edDescription: xxii, 352 pISBN:
  • 9781446257333
Subject(s): DDC classification:
  • 650.072 1 Q4
Online resources:
Contents:
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library General Stacks 650.072 1 Q4 (Browse shelf(Opens below)) Available 56336
Total holds: 0

Previous edition: 2010.

Includes Internet access.

Includes bibliographical references and index.

An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

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