Essentials of business research : a guide to doing your research project / Jonathan Wilson.
Publication details: London: Sage Publications, 2014.Edition: 2nd. edDescription: xxii, 352 pISBN:- 9781446257333
- 650.072 1 Q4
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 650.072 1 Q4 (Browse shelf(Opens below)) | Available | 56336 |
Previous edition: 2010.
Includes Internet access.
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
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