Ad critique: how to deconstruct ads in order to build better advertising/ Nancy R Tag.
Publisher: California: Sage, 2012Description: xiv, 199 p. illISBN: 9781412980531 (pbk.)Subject(s): Advertising | Advertising-Evaluation | Advertising-CriticismDDC classification: 659.1 Online resources: Click here to access online| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Mahatma Gandhi University Library General Stacks | 659.1 Q2 (Browse shelf) | Available | 56963 |
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| 659.1 P3 The (un)common sense of advertising: | 659.1 P42 Effective advertising: | 659.1 P5 Planning for power advertising: | 659.1 Q2 Ad critique: | 659.1 Q6 Advances in advertising research (Vol. VI) | 659.1 Q7 Advertising creative: | 659.132 P01 The craft of copywriting / |
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