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International public relations : negotiating culture, identity, and power / Patricia A. Curtin and T. Kenn Gaither.

By: Contributor(s): Publication details: California : Sage, 2007.Description: xiii, 304 p. : ill., mapISBN:
  • 9781412914154
Subject(s): DDC classification:
  • 659.2 P7
Online resources:
Contents:
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library General Stacks 659.2 P7 (Browse shelf(Opens below)) Available 56799
Total holds: 0

Includes bibliographical references (p. 265-281) and index.

The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.

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