International public relations : negotiating culture, identity, and power / Patricia A. Curtin and T. Kenn Gaither.
Publication details: California : Sage, 2007.Description: xiii, 304 p. : ill., mapISBN:- 9781412914154
- 659.2 P7
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 659.2 P7 (Browse shelf(Opens below)) | Available | 56799 |
Includes bibliographical references (p. 265-281) and index.
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
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