International public relations : negotiating culture, identity, and power / Patricia A. Curtin and T. Kenn Gaither.

By: Curtin, Patricia AContributor(s): Gaither, T KennPublisher: California : Sage, 2007Description: xiii, 304 p. : ill., mapISBN: 9781412914154 Subject(s): Public relations | Public relations-Cross-cultural studies | Intercultural communication | Culture and globalizationDDC classification: 659.2 Online resources: Click here to access online | Click here to access online
Contents:
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
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Books Books Mahatma Gandhi University Library
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659.2 P7 (Browse shelf) Available 56799
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Includes bibliographical references (p. 265-281) and index.

The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.

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