International public relations : negotiating culture, identity, and power / Patricia A. Curtin and T. Kenn Gaither.Publisher: California : Sage, 2007Description: xiii, 304 p. : ill., mapISBN: 9781412914154 Subject(s): Public relations | Public relations-Cross-cultural studies | Intercultural communication | Culture and globalizationDDC classification: 659.2 Online resources: Click here to access online | Click here to access online
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|Books||Mahatma Gandhi University Library General Stacks||659.2 P7 (Browse shelf)||Available||56799|
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|659.133 Q7 Measuring electronic word-of-mouth effectiveness :||659.143 095 4 Q4 Understanding India:||659.152 Q8 Exhibitions trade fairs and industrial events/||659.2 P7 International public relations :||659.2 Q1;1 Introducing public relations:||659.2 Q2 The public relations handbook /||659.2 Q4 Effective public relations and media strategy/|
Includes bibliographical references (p. 265-281) and index.
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.