International public relations : negotiating culture, identity, and power / Patricia A. Curtin and T. Kenn Gaither.
Publication details: California : Sage, 2007.Description: xiii, 304 p. : ill., mapISBN:- 9781412914154
- 659.2 P7
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Mahatma Gandhi University Library General Stacks | 659.2 P7 (Browse shelf(Opens below)) | Available | 56799 |
Browsing Mahatma Gandhi University Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.133 Q7 Measuring electronic word-of-mouth effectiveness : | 659.143 095 4 Q4 Understanding India: | 659.152 Q8 Exhibitions trade fairs and industrial events/ | 659.2 P7 International public relations : | 659.2 Q1;1 Introducing public relations: | 659.2 Q2 The public relations handbook / | 659.2 Q4 Effective public relations and media strategy/ |
Includes bibliographical references (p. 265-281) and index.
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
There are no comments on this title.