Media and communication research methods: an introduction to qualitative and quantitative approaches / Arthur Asa Berger.
Publication details: Los Angeles: Sage, 2016.Edition: 4th edDescription: xvii, 417 p. illISBN:- 9781483377568 (pbk. : acidfree paper)
- 302.230 72 Q6
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Mahatma Gandhi University Library General Stacks | 302.230 72 Q6 (Browse shelf(Opens below)) | Available | 57018 |
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| 302.224 4 Q8 Advances in research on reading recovery: scaling and sustaining an evidence-based intervention/ | 302.2244 Q6 Tales of literacy for the 21st century / | 302.230 68 P8 Media management: | 302.230 72 Q6 Media and communication research methods: | 302.230 82 P7 Gender and the media / | 302.230 820 94 Q7 Gender equality and the media: | 302.230 9 Q6 New media, old media : |
Revised edition of the author's Media and communication research methods, 2014.
Includes bibliographical references (pages 401-408) and indexes.
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
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