Advertising creative: strategy, copy, design/ Tom Altstiel and Jean Grow.
Publisher: California: Sage, 2017Edition: 4th edDescription: xxiv, 463 p. illISBN: 9781506315386 (pbk. : alk. paper)Subject(s): AdvertisingDDC classification: 659.1 Online resources: Click here to access online| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Mahatma Gandhi University Library General Stacks | 659.1 Q7 (Browse shelf) | Available | 57019 |
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| 659.1 P5 Planning for power advertising: | 659.1 Q2 Ad critique: | 659.1 Q6 Advances in advertising research (Vol. VI) | 659.1 Q7 Advertising creative: | 659.132 P01 The craft of copywriting / | 659.133 Q7 Measuring electronic word-of-mouth effectiveness : | 659.143 095 4 Q4 Understanding India: |
Includes bibliographical references and index.
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