Media literacy/ W James Potter.
Publication details: California: Sage, 2016.Edition: 8th edDescription: xxiii, 546 p. illISBN:- 9781483379326
- 302.23 Q61
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Mahatma Gandhi University Library General Stacks | 302.23 Q61 (Browse shelf(Opens below)) | Available | 57022 |
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| 302.23 Q21.4 Popular culture/ | 302.23 Q3 Journalism and society/ | 302.23 Q5 Media and society : | 302.23 Q61 Media literacy/ | 302.23 Q62 Media and utopia: history, imagination and technology/ | 302.23 R01 The network society/ | 302.23 R02 Visual communication: understanding images in media culture/ |
"Updated, revised and reorganized new edition."--Provided by publisher.
Includes bibliographical references (pages 505-521) and index.
Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index.
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