Marketing ethics & society / Lynne Eagle and Stephan Dahl.
Publication details: Los Angeles: Sage, 2015.Description: xiii, 300 p. : illISBN:- 9781446296622
- Marketing ethics and society
- 174.965 88 Q5
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Mahatma Gandhi University Library General Stacks | 174.965 88 Q5 (Browse shelf(Opens below)) | Available | 57033 |
Browsing Mahatma Gandhi University Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 174.93 Q5;1 Research ethics and integrity for social scientists: | 174.936 37 Q3 Linking ecology and ethics for a changing world: | 174.963 Q5 Agricultural and food controversies: | 174.965 88 Q5 Marketing ethics & society / | 175 Q4 Responsible tourist behaviour/ | 175 R1 Ethics and the media: an introduction/ | 176.408 35 Q5 Sex, ethics, and young people / |
Includes bibliographical references and index.
Introduction to marketing ethics -- Criticisms of marketing -- Contrasting perspectives on marketing -- Ethical issues in marketing relationships -- Ethics in new media -- Ethical consumption -- Marketing to young and vulnerable consumer groups -- Promotion of harmful products -- Lifestyle, health and pharmaceutical marketing -- Tourism, heritage, cultural, arts and cause-related marketing -- Ethics in social marketing -- Legislation, regulation and ethics.
There are no comments on this title.