Social marketing: changing behaviors for good/ Nancy R Lee and Philip Kotler.
Publication details: Caliofornia: Sage, 2016.Edition: 5th edDescription: xv, 567 pISBN:- 9781452292144 (pbk. : alk. paper)
- 658.8 Q6
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Mahatma Gandhi University Library General Stacks | 658.8 Q6 (Browse shelf(Opens below)) | Available | 57040 |
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658.8 Q4 Industrial marketing/ | 658.8 Q4 Operations and supply chain management/ | 658.8 Q5 Business-to-business marketing: | 658.8 Q6 Social marketing: | 658.8 Q61 Online brand communities : | 658.8 Q7 Marketing | 658.8 Q7.2 Principles of marketology, Volume 2 : |
Includes bibliographical references and index.
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