Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen.

By: Gay, RichardContributor(s): Charlesworth, Alan | Esen, RitaPublisher: New Delhi Oxford University Press, 2007Edition: south Asia editionDescription: xvii, 538 p. : col. illISBN: 9780199239009 (pbk.)Subject(s): Internet marketingDDC classification: 658.872
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658.872 P71 (Browse shelf) Available 57248
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658.87 Q71 Strategic retail management : 658.872 P7 The future of emarkets: 658.872 P7;1 The future of emarkets: 658.872 P71 Online marketing : 658.872 P7;2 The future of emarkets: 658.872 P91 E-Commerce: 658.872 Q02 Basics marketing:

Includes bibliographical references and index.

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