Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

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Publication details: Oxford ; New Delhi Oxford University Press, 2010.Edition: 2nd edDescription: xxvi, 585 p. : col. illISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Mahatma Gandhi University Library General Stacks	658.810 1 Q0 (Browse shelf(Opens below))	Available		57251

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Includes bibliographical references and index.

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