Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
Publication details: Philadelphia: Kogan Page, 2011.Edition: 5th edDescription: xviii, 483 pISBN:- 9780749461935
- 658.802 Q11
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Mahatma Gandhi University Library General Stacks | 658.802 Q11 (Browse shelf(Opens below)) | Available | 57386 |
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| 658.8 Q72 Segmentation in social marketing : | 658.8 Q8 Services marketing: text and cases/ | 658.8 R0 Marketing management: a cultural perspective/ | 658.802 Q11 Marketing communications : | 658.802 Q3 Marketing communications: | 658.802 Q4 Events as a strategic marketing tool / | 658.802 Q5 Marketing communications / |
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
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