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Business to business market research : understanding and measuring business markets / Ruth McNeil.
Publication details: London; Kogan Page, 2006Edition: First South Asian EditionDescription: x, 310 p. : illISBN:- 0749447702
- 658.83 P61
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Mahatma Gandhi University Library General Stacks | 658.83 P61 (Browse shelf(Opens below)) | Available | 57407 |
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| 658.827 Q6 Product and brand management/ | 658.827 Q7 Advances in national brand and private label marketing : | 658.827 R11 Sustainable branding: ethical social and environmental cases and perspectives/ | 658.83 P61 Business to business market research : | 658.83 P8 Marketing research: | 658.83 Q02 More Guerrilla Marketing Research : | 658.83 Q1 Marketing research : |
Published in association with the Market Research Society.
Includes bibliographical references (p. 299-301) and index.
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