Business to business market research : understanding and measuring business markets / Ruth McNeil.Publisher: London; Kogan Page, 2006Edition: First South Asian EditionDescription: x, 310 p. : illISBN: 0749447702Subject(s): Industrial marketing | Marketing researchDDC classification: 658.83 Online resources: Click here to access online
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|Books||Mahatma Gandhi University Library General Stacks||658.83 P61 (Browse shelf)||Available||57407|
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|658.827 Q5 Strategic brand management:||658.827 Q6 Product and brand management/||658.827 Q7 Advances in national brand and private label marketing :||658.83 P61 Business to business market research :||658.83 P8 Marketing research:||658.83 Q02 More Guerrilla Marketing Research :||658.83 Q1 Marketing research :|
Published in association with the Market Research Society.
Includes bibliographical references (p. 299-301) and index.