Business to business market research : understanding and measuring business markets / Ruth McNeil.

By: McNeil, RuthPublisher: London; Kogan Page, 2006Edition: First South Asian EditionDescription: x, 310 p. : illISBN: 0749447702Subject(s): Industrial marketing | Marketing researchDDC classification: 658.83 Online resources: Click here to access online
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library
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658.83 P61 (Browse shelf) Available 57407
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Published in association with the Market Research Society.

Includes bibliographical references (p. 299-301) and index.

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