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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

By: Contributor(s): Publication details: London : Routledge, 2009.Description: xviii, 267 p. : illISBN:
  • 9780415443272 (pbk.)
Subject(s): DDC classification:
  • 658.827 P92
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library General Stacks 658.827 P92 (Browse shelf(Opens below)) Available 49709
Total holds: 0

Includes bibliographical references and indexes.

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