Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
Publication details: London : Routledge, 2009.Description: xviii, 267 p. : illISBN:- 9780415443272 (pbk.)
- 658.827 P92
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Mahatma Gandhi University Library General Stacks | 658.827 P92 (Browse shelf(Opens below)) | Available | 49709 |
Total holds: 0
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658.827 028 546 78 Q4 Digital branding : | 658.827 P01 Strategic brand management: | 658.827 P91 Building brand authenticity : | 658.827 P92 Brand management : | 658.827 P9;2 24 brand mantras: | 658.827 Q4 Brand and talent/ | 658.827 Q5 Strategic brand management: |
Includes bibliographical references and indexes.
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