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A practical guide to event promotion / Nigel Jackson and Katie Angliss.

By: Jackson, Nigel A.
Contributor(s): Angliss, Katie.
Publisher: London: Routledge, 2018Description: xvii, 224 p.ISBN: 9781138915343.Subject(s): Special eventsDDC classification: 394.206 88 Online resources: Click here to access online
Contents:
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
List(s) this item appears in: New Additions May-June 2019
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library
General Stacks
394.206 88 Q8 (Browse shelf) Available 59627
Total holds: 0

Includes bibliographical references and index.

1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.

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