A practical guide to event promotion / Nigel Jackson and Katie Angliss.
Publisher: London: Routledge, 2018Description: xvii, 224 pISBN: 9781138915343Subject(s): Special eventsDDC classification: 394.206 88 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Mahatma Gandhi University Library General Stacks | 394.206 88 Q8 (Browse shelf) | Available | 59627 |
Includes bibliographical references and index.
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
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