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Advances in advertising research (Vol. VI) the digital, the classic, the subtle and the alternative/ Ed. by Peeter Verlegh and Hilde Voorveld

Contributor(s): Verlegh, Peeter, Ed | Voorveld, Hilde, Ed.
Publisher: Switzerland: Springer Gabler, 2016Description: 406 p.ISBN: 9783658105570.Subject(s): Advertising | Marketing | BusinessDDC classification: 659.1 Online resources: Click here to access online
List(s) this item appears in: New Additions May-June 2019
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library
General Stacks
659.1 Q6 (Browse shelf) Available 59728
Total holds: 0

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