Measuring electronic word-of-mouth effectiveness : developing and Applying the eWOM Trust Scale / Wolfgang Weitzl
Publication details: Switzerland: Springer Gabler, 2017.Description: 373 pISBN:- 9783658158880
- 659.133 Q7
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 659.133 Q7 (Browse shelf(Opens below)) | Available | 59753 |
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659.1 Q6 Advances in advertising research (Vol. VI) | 659.1 Q7 Advertising creative: | 659.132 P01 The craft of copywriting / | 659.133 Q7 Measuring electronic word-of-mouth effectiveness : | 659.143 095 4 Q4 Understanding India: | 659.152 Q8 Exhibitions trade fairs and industrial events/ | 659.2 P7 International public relations : |
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