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Measuring electronic word-of-mouth effectiveness : developing and Applying the eWOM Trust Scale / Wolfgang Weitzl

By: Weitzl, Wolfgang.
Publisher: Switzerland: Springer Gabler, 2017Description: 373 p.ISBN: 9783658158880.Subject(s): Word-of-mouth advertising | Internet marketingDDC classification: 659.133 Online resources: Click here to access online | Click here to access online | Click here to access online
List(s) this item appears in: New Additions July-Aug 2019
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