Measuring electronic word-of-mouth effectiveness : developing and Applying the eWOM Trust Scale / Wolfgang Weitzl

By: Weitzl, WolfgangPublisher: Switzerland: Springer Gabler, 2017Description: 373 pISBN: 9783658158880Subject(s): Word-of-mouth advertising | Internet marketingDDC classification: 659.133 Online resources: Click here to access online | Click here to access online | Click here to access online
List(s) this item appears in: New Additions July-Aug 2019
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library
General Stacks
659.133 Q7 (Browse shelf) Available 59753
Total holds: 0

There are no comments on this title.

to post a comment.

M.G University Library, Priyadarshini Hills P.O, Kottayam- 686 560
Ph: 0481-2731018 |
Powered by Koha