Mobile marketing channel : online consumer behavior / Mahmud Akhter Shareef, Yogesh K Dwivedi and Vinod Kumar

By: Shareef, Mahmud AkhterContributor(s): Yogesh K Dwivedi | Vinod KumarSeries: Springer briefs in businessPublisher: Switzerland: Springer, 2016Description: 132 pISBN: 9783319312859Subject(s): Internet marketing | Management information systems | TeleshoppingDDC classification: 658.872 Online resources: Click here to access online | Click here to access online
List(s) this item appears in: New Additions July-Aug 2019
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Books Books Mahatma Gandhi University Library
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658.872 Q6 (Browse shelf) Available 59755
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