Online brand communities : using the social web for branding and marketing / Francisco J. Martinez Lopez...[et al]
By: Martinez Lopez, Francisco J
.
Contributor(s): Anaya-Sanchez, Rafael | Aguilar-Illescas, Rocio | Molinillo, Sebastian.
Series: Progress in IS.Publisher: Switzerland: Springer, 2016Description: 253 p.ISBN: 9783319248240.Subject(s): Electronic commerce | Internet advertising | Business--Data processingDDC classification: 658.8 Online resources: Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
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Mahatma Gandhi University Library General Stacks | 658.8 Q61 (Browse shelf) | Available | 59761 |
Total holds: 0
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