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Online brand communities : using the social web for branding and marketing / Francisco J. Martinez Lopez...[et al]

By: Martinez Lopez, Francisco J.
Contributor(s): Anaya-Sanchez, Rafael | Aguilar-Illescas, Rocio | Molinillo, Sebastian.
Series: Progress in IS.Publisher: Switzerland: Springer, 2016Description: 253 p.ISBN: 9783319248240.Subject(s): Electronic commerce | Internet advertising | Business--Data processingDDC classification: 658.8 Online resources: Click here to access online
List(s) this item appears in: New Additions July-Aug 2019
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library
General Stacks
658.8 Q61 (Browse shelf) Available 59761
Total holds: 0

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