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Segmentation in social marketing : process, methods and application / Ed. by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki

By: Dietrich, Timo, Ed.
Contributor(s): Rundle-Thiele, Sharyn, Ed | Kubacki, Krzysztof, Ed.
Publisher: Switzerland: Springer, 2017Description: 214 p.ISBN: 9789811018336.Subject(s): Social marketing | Behavior modification | Marketing researchDDC classification: 658.8 Online resources: Click here to access online | Click here to access online | Click here to access online
List(s) this item appears in: New Additions July-Aug 2019
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library
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658.8 Q72 (Browse shelf) Available 59775
Total holds: 0

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