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Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens and David L. Loudon.

By: Contributor(s): Publication details: New York : Best Business Books, 2007.Edition: 2nd edDescription: xi, 464 p. : ill. ; 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780789027450 (hard : alk. paper)
Subject(s): DDC classification:
  • 658.83 Q1
Online resources:
Contents:
Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library General Stacks 658.83 Q1 (Browse shelf(Opens below)) Available 49734
Total holds: 0

Includes bibliographical references (p. 451-455) and index.

Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report.

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