Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens and David L. Loudon.
Publication details: New York : Best Business Books, 2007.Edition: 2nd edDescription: xi, 464 p. : ill. ; 1 CD-ROM (4 3/4 in.)ISBN:- 9780789027450 (hard : alk. paper)
- 658.83 Q1
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 658.83 Q1 (Browse shelf(Opens below)) | Available | 49734 |
Includes bibliographical references (p. 451-455) and index.
Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report.
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