Marketing theory: foundations, controversy, strategy, resource-advantage theory/ Shelby D Hunt.
Publication details: Chennai: Yes Dee Publishing Pvt. Ltd., 2010.Description: xvii, 490pISBN:- 9789380381176
- 658.800 1 Q0
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Mahatma Gandhi University Library General Stacks | 658.800 1 Q0 (Browse shelf(Opens below)) | Available | 49737 |
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658.702 855 3 P9 Supply chain management based on SAP systems : | 658.709 172 4 Q4 Logistics and supply chains in emerging markets / | 658.78 P7 Business logistics/supply chain management: | 658.800 1 Q0 Marketing theory: | 658.800 1 Q6 Marketing theory: | 658.800 72 P9 Marketing accountability: | 658.800 917 67 Q6 Islamic marketing : |
Includes bibliographical references and index.
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