Effectiveness of visual media advertisement in building brand equity and buying motive on fast moving consumer goods and consumer durables/ Madhusoodanan Kartha N V; Guided by Dr. Suresh V N.
Publication details: Kottayam: Mahatma Gandhi University, 2019.Description: 296 pSubject(s): DDC classification:- 659.134 2 Q9
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Theses | Mahatma Gandhi University Library Reference | Theses | 659.134 2 Q9 (Browse shelf(Opens below)) | Not For Loan (Restricted Access) | T03639 |
Total holds: 0
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Includes bibliographical references.
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