Effectiveness of visual media advertisement in building brand equity and buying motive on fast moving consumer goods and consumer durables/ Madhusoodanan Kartha N V; Guided by Dr. Suresh V N.

By: Contributor(s): Publication details: Kottayam: Mahatma Gandhi University, 2019.Description: 296 pSubject(s): DDC classification:
  • 659.134 2 Q9
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Item type Current library Collection Call number Status Date due Barcode Item holds
Theses Theses Mahatma Gandhi University Library Reference Theses 659.134 2 Q9 (Browse shelf(Opens below)) Not For Loan (Restricted Access) T03639
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