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Marketing management: a cultural perspective/ ed. by Luca M Visconti, Lisa Penaloza and Nil Toulouse

Contributor(s): Visconti, Luca M, Ed | Penaloza, Lisa, Ed | Toulouse, Nil, Ed Publisher: London: Routledge, 2020Edition: 2nd.edDescription: xxxv, 528pISBN: 9781138561410Subject(s): Export marketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Mahatma Gandhi University Library General Stacks	Non Fiction	658.8 R0 (Browse shelf)	Available		62591

Total holds: 0

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Previous	658.478 Q7 Big data management/	658.515 Q7 Network data envelopment analysis: foundations and extensions/	658.7 P7 Competitive supply chains: a value -based management perspective/	658.8 R0 Marketing management: a cultural perspective/	658.848 Q6 Global marketing strategy: an executive digest/	658.872 Q7 Introduction to electronic commerce and social commerce/	658.872 Q8 Digital marketing: a practical approach/	Next

Includes bibliographic references and index.

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