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Services marketing: text and cases/ Vinnie Jauhari and Kirti Dutta
Publication details: Oxford university press, 2017. New Delhi:Edition: 2nd. edDescription: xix, 578pISBN:- 019945616X
- 658.8 Q8
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Mahatma Gandhi University Library General Stacks | 658.8 Q8 (Browse shelf(Opens below)) | Available | 62768 |
Total holds: 0
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| 658.8 Q7.2 Principles of marketology, Volume 2 : | 658.8 Q71 Services marketing cases in emerging markets : | 658.8 Q72 Segmentation in social marketing : | 658.8 Q8 Services marketing: text and cases/ | 658.8 R0 Marketing management: a cultural perspective/ | 658.802 Q11 Marketing communications : | 658.802 Q3 Marketing communications: |
Includes bibliographic references and index.
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