Behind powerful brands: from strategy to campaign
Publication details: New Delhi, Tata McGraw-Hill Publishing Company Ltd; 2000Edition: ISBN:- 0-07-463664-2
- 658.827 P0
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Books | Mahatma Gandhi University Library | English | 658.827 P0 (Browse shelf(Opens below)) | Available | 35363 |
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658.816 N0 Pricing for profit | 658.823 N8 The marketers guide to successful package design | 658.827 N2 Strategic brand management/ | 658.827 P0 Behind powerful brands: from strategy to campaign | 658.827 P1 Successful branding | 658.827 P4 Beyond branding: how the new values of transparency and integrity are changing the world of products | 658.827 P5 Brand positioning: strategies for competitive advantage |
Includes bibliographical references and index
John Philip Jones
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