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Strategic brand management
Publication details: New Delhi, Oxford University Press; 2007ISBN:- 0-19-569228-4
- 658.827 P7
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Mahatma Gandhi University Library | English | 658.827 P7 (Browse shelf(Opens below)) | Available | 37328 |
Total holds: 0
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| 658.827 P5 Brand positioning: strategies for competitive advantage | 658.827 P6 Moment of truth: redefining the COE`s brand management agenda | 658.827 P61 Brand management: text and cases | 658.827 P7 Strategic brand management | 658.827 P9 24 brand mantras: | 658.827 P9;1 24 brand mantras: | 658.827 Q0 How brands grow: what marketers don't know |
Includes bibliographical references and index
Richard Elliott and Larry Percy
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