Moment of truth: redefining the COE`s brand management agenda
Publication details: New York, Palgrave Macmillan; 2006Edition: ISBN:- 1-4039-9896-5
- 658.827 P6
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library | English | 658.827 P6 (Browse shelf(Opens below)) | Available | 37468 |
Total holds: 0
Browsing Mahatma Gandhi University Library shelves, Collection: English Close shelf browser (Hides shelf browser)
658.827 P1 Successful branding | 658.827 P4 Beyond branding: how the new values of transparency and integrity are changing the world of products | 658.827 P5 Brand positioning: strategies for competitive advantage | 658.827 P6 Moment of truth: redefining the COE`s brand management agenda | 658.827 P61 Brand management: text and cases | 658.827 P7 Strategic brand management | 658.827 P9 24 brand mantras: |
Andreas Bauer...etal
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