Image from Amazon.com
Brand management: text and cases
Publication details: New Delhi, Macmillan Publishers India Ltd; 2006Edition: ISBN:- 978-1403-93017-0
- 658.827 P61
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Mahatma Gandhi University Library | English | 658.827 P61 (Browse shelf(Opens below)) | Available | 46190 |
Total holds: 0
Browsing Mahatma Gandhi University Library shelves, Collection: English Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.827 P4 Beyond branding: how the new values of transparency and integrity are changing the world of products | 658.827 P5 Brand positioning: strategies for competitive advantage | 658.827 P6 Moment of truth: redefining the COE`s brand management agenda | 658.827 P61 Brand management: text and cases | 658.827 P7 Strategic brand management | 658.827 P9 24 brand mantras: | 658.827 P9;1 24 brand mantras: |
Includes index
U C Mathur
There are no comments on this title.