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Strategic brand management for B2B markets: a road map for organizational transformation
Publication details: New Delhi, Response Books ; 2010Edition: ISBN:- 978-81-321-0522-0
- 658.827 Q01
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Mahatma Gandhi University Library | English | 658.827 Q01 (Browse shelf(Opens below)) | Available | 46424 |
Total holds: 0
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| 658.827 P9 24 brand mantras: | 658.827 P9;1 24 brand mantras: | 658.827 Q0 How brands grow: what marketers don't know | 658.827 Q01 Strategic brand management for B2B markets: a road map for organizational transformation | 658.827 Q02 Branding demystified: plans to payoffs | 658.827 Q2 Darwin's brands: adapting for success | 658.83 M8 Marketing research: principles, applications & cases |
Includes bibliographical references and index
Sharad Sarin
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