Retail marketing in Kerala: performance, attitudes and challenges

By: Publication details: Kottayam, Mahatma Gandhi University; 2012Edition: Ph.DSubject(s): DDC classification:
  • 381.109 548 3 Q2
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Awarded on 03-03-2012

Dean Martin C; Guided by Dr Baby Joseph

Includes bibliographical references

P G Department of Commerce and research centre, Bharata Mata College Thrikkakara IN

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