Essentials of intellectual property: law, economics, and strategy / Alexander I. Poltorak and Paul J. Lerner.

By: Poltorak, AlexanderContributor(s): Lerner, PaulSeries: Essentials seriesPublisher: New Jersey: John Wiley & Sons, Inc., 2011Edition: 2nd edDescription: xxviii, 292 p. : ill., formsISBN: 9780470888506 (pbk.)Subject(s): Intellectual property-United StatesDDC classification: 346.730 48 Online resources: Click here to access online Summary: "The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing buiness professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. "--
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library
General Stacks
346.730 48 Q1 (Browse shelf) Available 49332
Total holds: 0

Includes bibliographical references (p. 286-287) and index.

"The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing buiness professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. "--

There are no comments on this title.

to post a comment.

M.G University Library, Priyadarshini Hills P.O, Kottayam- 686 560
Ph: 0481-2731018 | http://library.mgu.ac.in
Powered by Koha