Strategic issues in international retailing / ed by John Dawson, Roy Larke andxii Masao Mukoyama.

Contributor(s): Dawson, John A Ed | Larke, Roy Ed | Mukoyama, Masao EdPublisher: New York : Routledge, 2006Description: xii, 218pISBN: 9780415343718Subject(s): Retail trade | International trade | Strategic planningDDC classification: 658.87 Online resources: Click here to access online
Contents:
The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalisation as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Founioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group Plc : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama.
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library
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658.87 P8 (Browse shelf) Available 49448
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Includes bibliographical references and index.

The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalisation as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Founioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group Plc : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama.

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