Strategic issues in international retailing / ed by John Dawson, Roy Larke andxii Masao Mukoyama.
Publication details: New York : Routledge, 2006.Description: xii, 218pISBN:- 9780415343718
- 658.87 P8
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Mahatma Gandhi University Library General Stacks | 658.87 P8 (Browse shelf(Opens below)) | Available | 49448 |
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| 658.848 Q6 Global marketing strategy: an executive digest/ | 658.85 Q3 The art of influencing and selling / | 658.870 954 Q0 Retail management | 658.87 P8 Strategic issues in international retailing / | 658.87 P91 International retailing / | 658.87 Q2 Retailing management/ | 658.87 Q2; 1 Retailing management/ |
Includes bibliographical references and index.
The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalisation as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Founioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group Plc : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama.
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