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Persuasion, social influence, and compliance gaining / Robert H. Gass and John S. Seiter.

By: Contributor(s): Publication details: Boston : Allyn & Bacon, 2011.Edition: 4th edDescription: xiv, 370 p. : illISBN:
  • 9780205698189
Subject(s): DDC classification:
  • 303.342 Q1
Contents:
Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library General Stacks 303.342 Q1 (Browse shelf(Opens below)) Available 49465
Total holds: 0

Includes bibliographical references and indexes.

Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.

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