Persuasion, social influence, and compliance gaining / Robert H. Gass and John S. Seiter.
Publication details: Boston : Allyn & Bacon, 2011.Edition: 4th edDescription: xiv, 370 p. : illISBN:- 9780205698189
- 303.342 Q1
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 303.342 Q1 (Browse shelf(Opens below)) | Available | 49465 |
Includes bibliographical references and indexes.
Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.
There are no comments on this title.