Marketing accountability: how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.
Publication details: London ; Kogan Page, 2009.Description: viii, 293 p. : illISBN:- 9780749453862
- 658.800 72 P9
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 658.800 72 P9 (Browse shelf(Opens below)) | Available | 49543 |
Total holds: 0
Includes bibliographical references and index.
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