Books for sale : the advertising and promotion of print since the fifteenth century / ed by Robin Myers, Michael Harris and Giles Mandelbrote.
Series: Publication details: New Castle: Oak Knoll Press, 2009.Description: xvi, 191 p. : ill., mapsISBN:- 9781584562658 ( alk. paper)
- 381.450 020 9 P9
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 381.450 020 9 P9 (Browse shelf(Opens below)) | Available | 49549 |
Includes bibliographical references and index.
Sale advertisements for books printed in the fifteenth century / Lotte Hellinga -- Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson -- Printed advertisements: some variations in their use around 1700 / Michael Harris -- Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock -- Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson -- From protection to promotion: the uses of the book jacket / Alan Powers -- The use and effect of literary prizes in the late twentieth century / Peter Straus -- Advertising books online: yesterday, today and tomorrow / Udo Göllmann.
"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
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