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Books for sale : the advertising and promotion of print since the fifteenth century / ed by Robin Myers, Michael Harris and Giles Mandelbrote.

Contributor(s): Series: Publication details: New Castle: Oak Knoll Press, 2009.Description: xvi, 191 p. : ill., mapsISBN:
  • 9781584562658 ( alk. paper)
Subject(s): DDC classification:
  • 381.450 020 9 P9
Contents:
Sale advertisements for books printed in the fifteenth century / Lotte Hellinga -- Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson -- Printed advertisements: some variations in their use around 1700 / Michael Harris -- Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock -- Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson -- From protection to promotion: the uses of the book jacket / Alan Powers -- The use and effect of literary prizes in the late twentieth century / Peter Straus -- Advertising books online: yesterday, today and tomorrow / Udo Göllmann.
Summary: "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library General Stacks 381.450 020 9 P9 (Browse shelf(Opens below)) Available 49549
Total holds: 0
Browsing Mahatma Gandhi University Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
381.413 510 954 Q7;1 A frayed history: the journey of cotton in India/ 381.413 510954 Q7 A frayed history : 381.440 918 21 Q6 A short history of transatlantic slavery/ 381.450 020 9 P9 Books for sale : 381.456 234 4 P9 The small arms trade: 382 Q3 Trade and environment/ 382 Q4 Religion and trade:

Includes bibliographical references and index.

Sale advertisements for books printed in the fifteenth century / Lotte Hellinga -- Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson -- Printed advertisements: some variations in their use around 1700 / Michael Harris -- Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock -- Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson -- From protection to promotion: the uses of the book jacket / Alan Powers -- The use and effect of literary prizes in the late twentieth century / Peter Straus -- Advertising books online: yesterday, today and tomorrow / Udo Göllmann.

"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.

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