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Service marketing / ed by Steve Baron.
Series: Sage library in marketingPublication details: London: Sage Publications Ltd., 2010.Description: 4 v. : illISBN:- 9781849205740 (set : hrd.)
- 658.8 Q05
Contents:
v.1 The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Mahatma Gandhi University Library General Stacks | 658.8 Q05.1 (Browse shelf(Opens below)) | Available | v. 1 | 49790 | ||
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Mahatma Gandhi University Library General Stacks | 658.8 Q05.2 (Browse shelf(Opens below)) | Available | v. 2 | 49791 | ||
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Mahatma Gandhi University Library General Stacks | 658.8 Q05.3 (Browse shelf(Opens below)) | Available | v. 3 | 49792 | ||
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Books
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Mahatma Gandhi University Library General Stacks | 658.8 Q05.4 (Browse shelf(Opens below)) | Available | v. 4 | 49793 |
Total holds: 0
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| 658.8 Q05.1 Service marketing / | 658.8 Q05.2 Service marketing / | 658.8 Q05.3 Service marketing / | 658.8 Q05.4 Service marketing / | 658.8 Q2 The social trade show: | 658.8 Q3 Services marketing/ | 658.8 Q31 Essentials of marketing/ |
Includes bibliographical references.
v.1 The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
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