Strategic brand management: creating and sustaining brand equity long term/ Jean-Noel Kapferer.
Publication details: New Delhi: Kogan Page India Private Limited, 2000.Edition: 2nd edDescription: 443pISBN:- 9788175541091
- 658.827 P01
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 658.827 P01 (Browse shelf(Opens below)) | Available | 50356 |
Total holds: 0
Includes bibliographical references and index.
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