Strategic brand management: creating and sustaining brand equity long term/ Jean-Noel Kapferer.
Publication details: New Delhi: Kogan Page India Private Limited, 2000.Edition: 2nd edDescription: 443pISBN:- 9788175541091
- 658.827 P01
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Mahatma Gandhi University Library General Stacks | 658.827 P01 (Browse shelf(Opens below)) | Available | 50356 |
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| 658.812 Q32 Customer relationship management/ | 658.82 Q8 Promotional marketing/ | 658.827 028 546 78 Q4 Digital branding : | 658.827 P01 Strategic brand management: | 658.827 P91 Building brand authenticity : | 658.827 P92 Brand management : | 658.827 P9;2 24 brand mantras: |
Includes bibliographical references and index.
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