Strategic brand management: creating and sustaining brand equity long term/ Jean-Noel Kapferer.

By: Kapferer, Jean-NoelPublisher: New Delhi: Kogan Page India Private Limited, 2000Edition: 2nd edDescription: 443pISBN: 9788175541091Subject(s): Brand name products-ManagementDDC classification: 658.827
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Books Books Mahatma Gandhi University Library
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658.827 P01 (Browse shelf) Checked out to ARUN GEORGE JOSEPH (R20933) 14/02/2022 50356
Total holds: 0
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658.812 Q32 Customer relationship management/ 658.82 Q8 Promotional marketing/ 658.827 028 546 78 Q4 Digital branding : 658.827 P01 Strategic brand management: 658.827 P91 Building brand authenticity : 658.827 P92 Brand management : 658.827 P9;2 24 brand mantras:

Includes bibliographical references and index.

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