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Event marketing : how to successfully promote events, festivals, conventions, and expositions / C A Preston.
Series: Wiley event management seriesPublication details: New Jersey: John Wiley & Sons,Inc., 2012.Edition: 2nd edDescription: xix, 300 p. : illISBN:- 9780470891070 (cloth : alk. paper)
- 659 Q2
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Mahatma Gandhi University Library General Stacks | 659 Q2 (Browse shelf(Opens below)) | Available | 50568 |
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| 658.872 Q8 Digital marketing: a practical approach/ | 658.88 Q7 Modern credit risk management : | 658.890 2 P8 Malcolm McDonald on marketing planning: | 659 Q2 Event marketing : | 659.1 P3 The (un)common sense of advertising: | 659.1 P42 Effective advertising: | 659.1 P5 Planning for power advertising: |
Includes bibliographical references and index.
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