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International marketing/ Philip R Cateora, John L Graham and Prasant Salwan.
Publication details: New Delhi: McGraw Hill Education Pvt. Ltd., 2008.Edition: 13th edDescription: xxxi, 888pISBN:- 9780070666993
- 658.84 P8
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Mahatma Gandhi University Library General Stacks | 658.84 P8 (Browse shelf(Opens below)) | Available | 51845 |
Total holds: 0
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| 658.834 2 Q5 Consumer behaviour : | 658.834 2 Q91 Consumer behavior over the life course: research frontiers and new directions/ | 658.834 209 4 Q4 Consumer behaviour: | 658.84 P8 International marketing/ | 658.84 Q4 International marketing/ | 658.84 Q41 Global marketing: | 658.848 Q6 Global marketing strategy: an executive digest/ |
Includes index.
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