Entertainment management: towards best practice / Ed by Stuart Moss and Ben Walmsley
Series: CABI tourism textsPublication details: Oxfordshire: CAB International, 2014.Description: xiv, 311 pages : illustrationsISBN:- 9781780640235 (pbk. : alk. paper)
- 790.206 8 Q4
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Mahatma Gandhi University Library General Stacks | 790.206 8 Q4 (Browse shelf(Opens below)) | Available | 51892 |
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| 790.069 Q6 The economics of recreation, leisure and tourism/ | 790.069 Q61 The economics of recreation, leisure and tourism / | 790.094 1 Q0 Leisure, sport and tourism, politics, policy and planning / | 790.206 8 Q4 Entertainment management: | 791.4 Q5 Using film as a source/ | 791.4 Q8 Contemporary cinema and neoliberal ideology/ | 791.430 1 Cinematically speaking: |
Includes bibliographical references and index.
The entertainment industries: a re-introduction -- The entertainment environments -- Marketing entertainment -- Managing public relations -- Mass media and entertainment management -- Event planning and management -- Management in entertainment organizations -- Hr and artist management -- Arts and cultural management -- Responsible entertainment management -- Enterprise, creativity and small business -- Introduction to entertainment law -- Managing strategic and financial performance -- Consultancy -- Visitor attraction management -- Afterword the future.
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