International marketing/ Philip R. Cateora, Mary C. Gilly and John L. Graham.
Publication details: New Delhi: McGraw-Hill Education, 2014.Edition: 15th edDescription: xxxiii, 622 p. : col. ill., col. mapsISBN:- 9789339204464
- 658.84 Q4
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658.834 2 Q91 Consumer behavior over the life course: research frontiers and new directions/ | 658.834 209 4 Q4 Consumer behaviour: | 658.84 P8 International marketing/ | 658.84 Q4 International marketing/ | 658.84 Q41 Global marketing: | 658.848 Q6 Global marketing strategy: an executive digest/ | 658.85 Q3 The art of influencing and selling / |
Includes bibliographical references and index.
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