Public relations in India: new tasks and responsibilities/ J V Vilanilam.
Publication details: Los Angeles: Sage Publications Inc., 2011.Description: xvii, 291 p. : illISBN:- 9788132106296
- 659.209 54 Q1
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 659.209 54 Q1 (Browse shelf(Opens below)) | Available | 52228 |
Includes bibliographical references and index.
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
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