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Public relations in India: new tasks and responsibilities/ J V Vilanilam.
Publication details: Los Angeles: Sage Publications Inc., 2011.Description: xvii, 291 p. : illISBN:- 9788132106296
- 659.209 54 Q1
Contents:
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Mahatma Gandhi University Library General Stacks | 659.209 54 Q1 (Browse shelf(Opens below)) | Available | 52228 |
Total holds: 0
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| 659.2 Q2 The public relations handbook / | 659.2 Q4 Effective public relations and media strategy/ | 659.2 Q6 Professionalizing public relations: hisory,gender and education/ | 659.209 54 Q1 Public relations in India: | 659.293 077 6 Q7 Tourism marketing for cities and towns : | 660. 6 Q4 Innovations in biotechnology/ | 660 Q3 Innovations in green chemistry and green engineering: |
Includes bibliographical references and index.
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
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