Public relations in India: new tasks and responsibilities/ J V Vilanilam.Publisher: Los Angeles: Sage Publications Inc., 2011Description: xvii, 291 p. : illISBN: 9788132106296 Subject(s): Public relations- IndiaDDC classification: 659.209 54 Online resources: Click here to access online
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Includes bibliographical references and index.
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.